It’s Vital to Write Copy for Business Success: Here’s Why
No matter what your niche is, writing good copy matters. Copywriting, the act of writing publicity material and advertisements, is one of the most effective forms of advertising, and it is vital for your business’s success.
There are numerous reasons why effective copy is key for the health of your company, which will be covered in this article. First, though, let’s take a look at copywriting as a whole and how it differs from content writing.
If all of this is overwhelming, remember you can hire professional copywriters to do the work for you, and there is no better place to start than right here at TechSors.
Initially, copywriting and content writing were very different things, but now the lines are more blurred. Copywriting occupied the world of Mad Men, with hotshot writers coining impressive marketing phrases and slogans on the daily. Content writing, meanwhile, was the art of writing long-form articles and editorials for the purpose of entertainment.
Copy sells, content entertains. This is the basic gist of it.
However, there is great overlap. Copywriting is content writing, but not all content writing is copy.
In this day and age, copy can also be long form in nature. Anything that promotes your business with an intent to sell is copy, and that includes SEO-optimized articles relevant to your niche.
So, now that you know what copy is, let’s find out why great copywriting is essential for any business.
Good Copy Is Vital for Your Business – Here’s Why
There are plenty of reasons why copywriting is vital for any business. However, we have narrowed it down to just seven of the primary reasons. Let’s check them out.
Presumably, the crux of your business is making money. Otherwise, you wouldn’t have started a business in the first place. It might well be something you’re passionate about and love doing, but paying the bills is always a factor.
Excellent copy is what will make sales. Whether you are marketing products or services, good copywriting will transform leads into sales.
The point of copy is that it compels its readers into hitting that ‘add to cart’ button. Once you’ve nailed the basics of copywriting, your sales will start going through the roof.
2. Copy Transforms Wants Into Needs
With many items and services, potential buyers will have seeds of doubt. There are always two options: to buy or not to buy. When they come across your business and what you’re selling, they might want it; but if they decide they do not need it, they might make the economical decision to turn it down.
That’s where copy comes in. Stand-out copy can revolutionize even everyday items from wish-list fancies to absolute must-haves. When a customer feels like they need your product, they’re more likely to buy it. Copy is the way to convince them.
It’s unlikely that your product/service is the only one of its kind in the market. Even if it is totally unique, it may not be that way forever. All businesses have competitors, but it’s necessary to position yourself above those adversaries and find an edge.
When somebody wants a refreshing soft drink, what makes them choose between Coca-Cola and Pepsi? Often, it’s advertising. Which slogan comes into your head first?
Witty slogans and catchphrases might make clients buy your products or services in the first place. However, truly great copy creates a lasting bond with your audience that means they’ll stick around.
High-quality copywriting speaks to your audience’s desires. It bounces off customer feedback to address their pain points, providing solutions to problems some of them didn’t know they had.
Client retention is essential in business; it can often be cheaper than taking on new clients and customers. That said, it’s incredibly difficult to retain customers without copy that speaks to them.
There are endless ways to write copy. It may take a bit of trial and error to figure out what kind of copy suits your business, but once you find your voice, everything will click into place.
Every copywriter has a signature style, and each one will resonate with a different audience. In this way, copywriting provides a great opportunity to develop and convey your brand’s voice, connecting deeply with your target customers.
Here are some examples of copy types that might suit your business:
- Plain copy: This is copy without all the bells and whistles. It’s writing that’s straight to the point and tells people what your product/service does and why they should buy it.
- Storytelling copy: Just like an addictive novel, this type of copy takes the audience on a journey that will convince them to buy your product or service. Think about the ‘About Us’ pages on websites – this is a great example.
- Seller-poet copy: As it sounds, this type of copy is poetic. It pretty much sells itself.
- Conversational copy: For those with younger audiences and businesses relating to personal matters, conversational copy is a great way to hook the audience.
Great marketing is shareable. And these days, shared content is king. If you manage to write excellent copy that shocks, amuses, or inspires the audience, they might share it across their social channels.
Professional businesses may aim for shares on LinkedIn; fashion brands may desire story shares on Instagram; brands targeting Gen Z consumers might create trends that get thousands of shares on TikTok.
No matter where your copy is shared, it’s a good thing. It earns you more views and more opportunities for your ideal customer to find you.
7. Everything Else Is Useless Without Good Copy
Imagery, design, websites, and product quality are all essential to sustain a successful business. But they’re all nothing without copy.
You can have a flashy, professional website, and you might even get some clicks. However, without copy, you’re not going to get many conversions.
Copywriting is the backbone of any business. It’s vital to find a high-quality copywriter that can help your business to excel – and this applies to any niche.
Copywriting, as mentioned above, is not a one-size-fits-all thing. It’s very unique to each copywriter and each business. That said, there are some basic tips to ensure successful copy:
- Rope them in: Before you even get started, it’s essential to begin with an intriguing headline. Make the audience read on.
- Check spelling and grammar: It might sound obvious, but you would be surprised how often these sorts of errors appear in copy. Proofreading and editing are essential. Sure, grammatical errors might get your post shared, but not in a good way. In this instance, not all publicity is good publicity.
- Keep it simple: Poetic license is certainly a thing in the world of copywriting, but don’t get carried away. You won’t have your audience’s attention forever, so make every word count.
- Remember the purpose: Storytelling can lead you down a rabbit hole, but you need to remember to keep returning to the point: sales. Why should the customer invest in your product or service? No matter what you’re talking about, link it back to this question.
- Select the right tone: Make sure you’re communicating effectively with your target audience. And no matter what, never talk down to your customers. Treat all readers with respect and dignity, and you’ll see success.
In summary, great copywriting is essential to the health of your business. No company can survive without copy that sells. Even if you fluke a few sales here and there, you won’t see skyrocketing success without copywriting that turns your leads into conversions.
Hopefully, this article helped you find your feet in the world of copywriting. However, these are just the basics, and there’s much more to learn. If you find yourself lost or without the time, browse our services here at TechSors and meet with our incredible copywriters to learn more.